Build Your Personal Brand

OVERVIEW

Build Your Leadership Brand

Whether you are starting out in your career or have reached a point where you could use a reboot, our communications skills workshop can provide you with the mindset and the skillset to achieve better and different results. Expand both your personal and professional capabilities intentionality. And gain the confidence and competence to lead in your career and personal life.

OBJECTIVES

Build your brand identity combining your brand’s mission, vision, values and purpose
Establish a recognizable and cohesive identity that your audience will understand
Tap into your deep values and connect with the values of others
Create a more human connection with your target audience
Take more control over how others perceive you
Set yourself up for success with a comprehensive brand strategy

WHO SHOULD ATTEND?

This workshop will be valuable for professionals who want to sharpen their personal brand to compete and stand out in their industry. The program includes both foundational and leading–edge materials in a user-ready format.

WHAT YOU WILL LEARN

Define the personality, tone of voice, and values to build a relatable and personal brand
Review your SWOT analysis to identify what’s working and what needs to be improved
Craft a more authentic, useful, and compelling leadership brand
Live your brand and integrate into your daily work flow
Attract the right kind of opportunities in your life and career
Be more engaging by leverage your unique charm, charisma, and values
Align your leadership style with stakeholder needs and values
Control and influence how others perceive you
Discover how to strengthen your brand across 50 touchpoints

HOW IT WILL HELP YOU

Gain insights, resources, and ideas to enhance your brand
Position yourself powerfully to impact, inspire and lead
Develop your unique authentic story to engage your audiences
Control how your audience interpret and absorb your messaging
Differentiate yourself from competitors and better target your audience
Establish a brand messaging framework to create effective marketing materials

Each workshop includes a dedicated facilitator, in-session exercises and worksheets, post-session summaries and action plan and learning retention tools.